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Merchandising, Trademarks & Licensing
Every branded item representing Â鶹Æƽâ°æ contributes to how the world sees us. This page outlines the standards and processes for producing merchandise, licensing university marks, and partnering with approved vendors. Following these guidelines protects the university’s reputation, ensures quality, and helps our brand shine wherever it appears.
Merchandise
All merchandise produced with the display of Â鶹Æƽâ°æ marks must abide by the policies and procedures set forth by the W&M Licensing Administration and be purchased from a licensed vendor.
Trademarks
Â鶹Æƽâ°æ marks are displays of registered symbols, insignia or other identifying marks such as the university’s name, abbreviation, symbols, emblems, logos, mascot, slogans, official insignia, uniforms, landmarks or songs owned by Â鶹Æƽâ°æ. The unauthorized use of such material is a trademark infringement. Any production, display or sale of unauthorized products or services is a violation of the Federal Landham Trademark Act of 1946, the Federal Trademark Act of 1984, and the Commonwealth of Virginia’s infringement and unfair competition laws, among others. Such violations are subject to liability for damages, injunctive relief, attorney fees, and other penalties, civil and criminal.
If you are a member of the Â鶹Æƽâ°æ community and are interested in filing a new trademark with the USPTO, with a Â鶹Æƽâ°æ entity as the owner please contact the Licensing & Trademarks office.
Licensing
Â鶹Æƽâ°æ retains the right to approve or disapprove any product submitted and no product using Â鶹Æƽâ°æ’s marks may be produced without the approval of Â鶹Æƽâ°æ’s Licensing office.
All merchandise that bears the name and/or official university artwork of Â鶹Æƽâ°æ may only be produced by a licensed vendor and is covered by W&M's licensing policy.
Questions?
Contact [[licensing]] or review licensing common questions.