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College of Arts & Sciences Communications Hub

Communications Resources

Welcome to the College of Arts & Sciences Communications Hub, your central resource for communications support, guidance and tools. Explore the topics below for information, best practices and contacts related to communications, marketing, web services and media relations. If you need additional assistance, the College of Arts & Sciences communications team is available to provide consultation and support.

Need Help?

The College of Arts & Sciences communications team supports departments, programs and offices across the college. If you have questions or need communications, marketing or web support, please contact:

Abbie Schaefer, [[aschaefer]]
Senior Director for Strategic Communications 

Shelby Mertens, [[smertens]]
Communications & Marketing Manager

Jill Pollard, [[jpollard]]
Web Manager


Emails

Email listservs

  • Read more about internal listservs at W&M.
  • The Digest for Faculty of Arts & Sciences listserv () is an automatic listserv for all faculty of the College of Arts & Sciences. It is designed as a tool for communicating information and should not be used as a forum for expressive activity. The Arts & Sciences communications team coordinates a calendar of messages to the fas-d listserv to prevent email overlap and reduce email fatigue. We recommend reaching out to [[aschaefer]] if you have a message you wish to send to this listserv to coordinate the timing of your message. 

Communicating with Alumni

  • For department chairs, program directors and their administrators: alumni email listservs are maintained and provided by University Advancement. If you have questions about your alumni list, contact [[as-development]].

Events

  • Âé¶¹ÆÆ½â°æ maintains a university-wide events calendar, .
  • Anyone with a W&M Username can submit W&M-related events. Submitted events must be on behalf of a department, office, program, or university-recognized group or organization and be university-related.  Browse help pages for more on publishing events.
  • If applicable, be sure to recommend your event to the calendar !
  • For calendar questions or support, contact Jill Pollard at [[jpollard]].

Graphic Design

There are several resources to support graphic design needs:

University Marketing is staffed with a team of professional designers who have a knack for making things beautiful. Their team produces custom artwork for dozens of compelling communications projects every year. Their design and consultation services are free to university departments and schools, but note that significant lead time is required, especially during busy times of the year.

Submit a design project request

The CAS communications team can take on some design projects throughout the year. We primarily support with smaller items including department/program one-pagers. We are also happy to review your self-designed items. Please reach out to Abbie Schaefer at [[aschaefer]].

Guide for Renaming: College of Arts & Sciences

On July 15, 2025, Arts & Sciences officially became the College of Arts & Sciences. Any new materials should use the new name and outdated references should be updated where possible. Resources to assist with the transition: 

Editorial Transition Guide
A quick, side-by-side reference for making changes to old or existing content.

Download Logos

Access new logos on the university's Brand Hub.

Updates Checklist:

  1. Update your email signature: Follow , and change "Arts & Sciences," "College of Âé¶¹ÆÆ½â°æ" or any other variation for:
    Name
    Title
    College of Arts & Sciences
    Âé¶¹ÆÆ½â°æ
    ###-###-####
  2. Start using the new name in outgoing communications: emails, event announcements and replies, begin using "College of Arts & Sciences" in how you refer to the organization.
  3. Check your most-used templates: do a quick scan of your go-to documents, presentation slides, letterhead or forms and note anything that may need to be updated. 
  4. Bookmark this page: keep the transition guide and handy for reference.

Internal Communication

The university's internal communication experts have compiled a go-to resource if you need to reach faculty, staff, or students. To find and be found in the directory,  please periodically update your entry or entries. 

Internal Communications Toolkit

The College of Arts & Sciences (CAS) maintains the following internal communications cadence with the goal of maintaining open lines of communication and keeping faculty and staff aware of important updates, news and information:  

  • Weekly message from the dean every Friday during the semester
  • Monthly email newsletter 

Logos & Lockups

You can download all versions and formats of W&M's logos and department and program logos (called "lockups") via SSO login on Canto: 

Download Logos

Media Relations

For faculty: 

  • As faculty members, you may be contacted by journalists seeking your expertise. If a reporter reaches out to you, or if you wish to reach out to the media, please contact the University Media Relations Office, led by Suzanne Clavet, [[suzanne]]. They are the university’s primary resource for media engagement. Media Relations can assist with logistics and one-on-one media training.
  • Please also copy or notify Abbie Schaefer, [[aschaefer]], Arts & Sciences Communications Office, so we’re aware of media opportunities involving our faculty and can help share and promote coverage when appropriate.
  • If you want to make yourself available for future media opportunities, you can join the W&M Experts Database -
  • Each year, Âé¶¹ÆÆ½â°æ News publishes a written or edited by faculty across campus, as submitted by the authors.
  • Resources for Faculty Authors - Promoting New Books

News Stories

Arts & Sciences News

We want to hear your news! Whether it's a spectacular student, an impactful research project, a new publication, or any highlight or achievement in between, we want to know. We are constantly sharing news both in long-format news stories on the Arts & Sciences newsfeed and short-form content on our social media accounts. We are proud to employ a team of three part-time student communications assistants who research and write news stories from across Arts & Sciences. We look forward to hearing your news.

W&M News

We collaborate closely with the W&M News team and frequently re-publish content across our platforms. If you have a news story idea that may be of interest to audiences beyond faculty, staff and students, please review the submission guidelines and if your idea meets criteria, can submit your story via the button below. Stories that can be used in multiple internal and external applications and that align with the university's strategic mission and communication priorities will be prioritized.

submission guidelinesSubmit Story Idea to W&M News

Keep Up With W&M News

Be sure you . The email newsletter includes a selection of the top stories, events, videos and photos from W&M.

Alumni News

Have a story about alumni? Submit a story idea for the W&M Magazine.

Photos, Photography & Videography

Social Media

Be sure to follow the College of Arts & Sciences on social media: , , . 

If you are considering creating social media accounts for a department, program or other initiative, start here: the university's social media team maintains an ever-growing user's guide full of best practices and tips. Be sure to browse the guidelines, policies, and social media directory.

Social Media - Guidelines & TipsSocial Media Directory

Don't see your account listed in the social media directory or have a question?  to the University social media team.

University Brand Guidelines

The university's Brand Hub provides a wealth of resources and guidelines for usage of the university's brand, including visual brand and voice, tone & messaging

Brand Hub

Website & Cascade

CAS academic departments and programs manage day-to-day updates to their unit-level websites. If you need assistance while using our web platform, Cascade, please visit the Cascade Help Pages first. If you still need assistance after referencing the Cascade help pages, please submit a request ticket to the CAS Communications team. (Please don't struggle for more than 15 minutes; if you can't figure something out, we are here to help!)

Jill Pollard, [[jpollard]], CAS web manager, holds in-person help sessions each month (dates sent via email to CAS Cascade users) and is available for individual help sessions by request.