College of Arts & Sciences Communications Hub
Communications Resources
Welcome to the College of Arts & Sciences Communications Hub, your central resource for communications support, guidance and tools. Explore the topics below for information, best practices and contacts related to communications, marketing, web services and media relations. If you need additional assistance, the College of Arts & Sciences communications team is available to provide consultation and support.
Need Help?
The College of Arts & Sciences communications team supports departments, programs and offices across the college. If you have questions or need communications, marketing or web support, please contact:
Abbie Schaefer, [[aschaefer]]
Senior Director for Strategic Communications
Shelby Mertens, [[smertens]]
Communications & Marketing Manager
Jill Pollard, [[jpollard]]
Web Manager
EmailsEmail listservs
Communicating with Alumni
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Events
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Graphic DesignThere are several resources to support graphic design needs: University Marketing is staffed with a team of professional designers who have a knack for making things beautiful. Their team produces custom artwork for dozens of compelling communications projects every year. Their design and consultation services are free to university departments and schools, but note that significant lead time is required, especially during busy times of the year. Submit a design project request The CAS communications team can take on some design projects throughout the year. We primarily support with smaller items including department/program one-pagers. We are also happy to review your self-designed items. Please reach out to Abbie Schaefer at [[aschaefer]]. |
Guide for Renaming: College of Arts & SciencesOn July 15, 2025, Arts & Sciences officially became the College of Arts & Sciences. Any new materials should use the new name and outdated references should be updated where possible. Resources to assist with the transition: Editorial Transition Guide Access new logos on the university's Brand Hub. Updates Checklist:
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Internal CommunicationThe university's internal communication experts have compiled a go-to resource if you need to reach faculty, staff, or students. To find and be found in the directory, please periodically update your entry or entries. Internal Communications Toolkit The College of Arts & Sciences (CAS) maintains the following internal communications cadence with the goal of maintaining open lines of communication and keeping faculty and staff aware of important updates, news and information:
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Logos & LockupsYou can download all versions and formats of W&M's logos and department and program logos (called "lockups") via SSO login on Canto: |
Media RelationsFor faculty:
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News StoriesArts & Sciences NewsWe want to hear your news! Whether it's a spectacular student, an impactful research project, a new publication, or any highlight or achievement in between, we want to know. We are constantly sharing news both in long-format news stories on the Arts & Sciences newsfeed and short-form content on our social media accounts. We are proud to employ a team of three part-time student communications assistants who research and write news stories from across Arts & Sciences. We look forward to hearing your news. W&M NewsWe collaborate closely with the W&M News team and frequently re-publish content across our platforms. If you have a news story idea that may be of interest to audiences beyond faculty, staff and students, please review the submission guidelines and if your idea meets criteria, can submit your story via the button below. Stories that can be used in multiple internal and external applications and that align with the university's strategic mission and communication priorities will be prioritized. submission guidelinesSubmit Story Idea to W&M News Keep Up With W&M NewsBe sure you . The email newsletter includes a selection of the top stories, events, videos and photos from W&M. Alumni NewsHave a story about alumni? Submit a story idea for the W&M Magazine. |
Photos, Photography & Videography
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Social MediaBe sure to follow the College of Arts & Sciences on social media: , , . If you are considering creating social media accounts for a department, program or other initiative, start here: the university's social media team maintains an ever-growing user's guide full of best practices and tips. Be sure to browse the guidelines, policies, and social media directory. Social Media - Guidelines & TipsSocial Media Directory Don't see your account listed in the social media directory or have a question? to the University social media team. |
University Brand GuidelinesThe university's Brand Hub provides a wealth of resources and guidelines for usage of the university's brand, including visual brand and voice, tone & messaging. |
Website & CascadeCAS academic departments and programs manage day-to-day updates to their unit-level websites. If you need assistance while using our web platform, Cascade, please visit the Cascade Help Pages first. If you still need assistance after referencing the Cascade help pages, please submit a request ticket to the CAS Communications team. (Please don't struggle for more than 15 minutes; if you can't figure something out, we are here to help!) Jill Pollard, [[jpollard]], CAS web manager, holds in-person help sessions each month (dates sent via email to CAS Cascade users) and is available for individual help sessions by request.
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